Positioning

• Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020
• Positioning For Growth: How To Make Complex Products Obviously Awesome | April Dunford, Ambient Strategy | BoS USA 2019
• How Do You Know If You Have A Positioning Problem? April Dunford Launches ‘Obviously Awesome’ in Cambridge | Guest Post
• Is There a Cure for Cambridge Disease?
• 5 Obviously Awesome Takeaways from April Dunford’s New Positioning Book
• April Dunford: ‘Obviously Awesome’ UK Book Launch Tour