Positioning
- The Power of Differentiated Value Crafting a Winning Sales Pitch
- BoS Online AMA on Positioning: April Dunford
- April Dunford: Positioning For Growth – How To Make Complex Products Obviously Awesome
- April Dunford: Stop Selling Your Product, Start Selling Your Point of View
- Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020
- Positioning For Growth: How To Make Complex Products Obviously Awesome | April Dunford, Ambient Strategy | BoS USA 2019
- How Do You Know If You Have A Positioning Problem? April Dunford Launches ‘Obviously Awesome’ in Cambridge | Guest Post
- Is There a Cure for Cambridge Disease?
- 5 Obviously Awesome Takeaways from April Dunford’s New Positioning Book
- April Dunford: ‘Obviously Awesome’ UK Book Launch Tour