April Dunford: ‘Obviously Awesome’ UK Book Launch Tour

1-2 July 2019, April Dunford UK Book Launch Tour

We are delighted to be partnering with the brilliant April Dunford for 2 Book Launch events in the UK in July to celebrate the release of her book ‘Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It‘.

Join us for an evening of networking and learning, with a talk on Product Positioning from April Dunford. There’ll be plenty of time for Q&A off the back of the talk too, so come armed with questions for April. All attendees will receive a copy of the book – which is fantastic.

Read on for details of the events and to get your hands on tickets

April Dunford

1st July – 6pm @ Redgate Software, Cambridge
2nd July – 6pm @ Geovation, London

Vicious competition, saturated media, overwhelmed customers – have you ever felt that breaking through to your customers is almost impossible? April is a globally recognized expert in Positioning and Market strategy. Drawing on years of experience, in these talks she’ll teach you how to avoid the 3 killer positioning pitfalls and how to use market context to make the value of your offerings obvious for your target customers. You’ll also learn a simple positioning methodology that will make your products stand out and shine and show you a set of examples of companies that used positioning to unlock explosive growth.

April is an executive consultant, speaker, and author who helps technology companies make complicated products easy for customers to understand and love. Previously April has run marketing and sales teams at a series of successful technology startups and has launched 16 products into market. She is also a board member, investor, and advisor to dozens of high-growth businesses.

Save Your Place:

1st July - Cambridge 2nd July - London



Redgate makes software for data professionals working on the Microsoft Data Platform. They engineer their products and business to work for the mass market, which gives them the freedom to work on what everyone needs, not what an individual wants. They succeed by reliably solving customers’ problems with ingeniously simple software.

Redgate was founded in 1999 by Simon Galbraith and Neil Davidson. They employ over 300 people in Cambridge and Pasadena, and provide tools to 91% of Fortune 100 companies.


Since its inception in 2009 Geovation has become a leading proponent of the value of open innovation in the public sector. After opening its first space in summer 2015, Geovation has grown to support a community of more than 1,200 entrepreneurs, investors, developers, academics, students and corporate innovators.

Their accelerators provide startups up to £20,000 in grant funding, access to data, experienced product development capabilities, geospatial expertise from Ordnance Survey and land and property insight from HM Land Registry, as well as business mentorship and coaching to help prepare for presenting to investors from the wider team and partners. To date, their accelerator has supported 79 technology start-ups, and they’ve seen nearly £20M raised in investment funding.

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