We are delighted to be partnering with the brilliant April Dunford for 2 Book Launch events in the UK in July to celebrate the release of her book ‘Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It‘.
Join us for an evening of networking and learning, with a talk on Product Positioning from April Dunford. There’ll be plenty of time for Q&A off the back of the talk too, so come armed with questions for April. All attendees will receive a copy of the book – which is fantastic.
Vicious competition, saturated media, overwhelmed customers – have you ever felt that breaking through to your customers is almost impossible? April is a globally recognized expert in Positioning and Market strategy. Drawing on years of experience, in these talks she’ll teach you how to avoid the 3 killer positioning pitfalls and how to use market context to make the value of your offerings obvious for your target customers. You’ll also learn a simple positioning methodology that will make your products stand out and shine and show you a set of examples of companies that used positioning to unlock explosive growth.
April is an executive consultant, speaker, and author who helps technology companies make complicated products easy for customers to understand and love. Previously April has run marketing and sales teams at a series of successful technology startups and has launched 16 products into market. She is also a board member, investor, and advisor to dozens of high-growth businesses.
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Redgate makes software for data professionals working on the Microsoft Data Platform. They engineer their products and business to work for the mass market, which gives them the freedom to work on what everyone needs, not what an individual wants. They succeed by reliably solving customers’ problems with ingeniously simple software.
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