Steve Johnson on The Strategic Role of Product Management

The Strategic Role of Product Management. Why Software is NOT a Business.

Steve Johnson of Pragmatic Marketing won the Software Idol competition at Business of Software 2007. In this video of his winning talk, Steve rails against CEOs, marketers, CFOs, engineers and just about everybody else in the software industry. It’s entertaining and thought-provoking.

Find Steve’s talk video and more from Steve below.

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Steve Johnson.

Steve Johnson is a story-telling, product management expert, author and advisor. His approach is based on the belief that minimal process and simple templates result in a nimble product marketing and management team.

Steve has been working within the high-technology arena since 1981 with experience in technical, sales, and marketing management positions at companies specialising in enterprise and desktop hardware and software. Before founding Under 10 Consulting, Steve was a Pragmatic Marketing instructor for over 15 years and personally trained thousands of product managers and hundreds of company senior executive teams. In his various technical marketing roles, he has launched dozens of product offerings. Steve draws heavily on his marketing and sales experience in both direct and multi-tier distribution, while his quick wit adds an element of fun to his workshops and speeches.

More From Steve.