Many software companies are rushing to embed generative AI in their offerings but may inadvertently create long-term pricing pitfalls.
This discussion aims to set you on the right path and offer pricing strategy tips to help you understand how to capture the value your new AI features deliver to your customers.
In a fast-moving world, AI is a disruptive technology, you will want to ensure that the decisions you take today will set you up for longer term success while enabling you to pivot quickly if the market shifts.
Drawing on parallels and learnings from many software innovation cycles, including the Dot-Com era, we’ll share common but critical missteps – launching AI features without validated value, adopting token-based or credit based models too soon, packaging missteps and add-on pollution, as well as delivering products whose value evolves faster than pricing adjusts.
You’ll be encouraged instead to consider your pricing strategy based on real-time usage and value data, to better inform packaging decisions and pricing that can flex alongside AI innovations. Attendees will gain insight to help them think critically about building resilient, data-informed pricing models that avoid today’s hype-driven mispricing traps.
Chris Mele
CEO, Software Pricing Partners
As CEO of Software Pricing Partners (SPP), the category creator for software pricing strategy, Chris Mele brings a unique lens on the easily misunderstood world of software pricing and capability valuation.
Chris and the team at SPP leverage innovative software and over four decades of expertise to help companies launch new products and implement pricing as an ongoing and defendable process that maximizes revenue and customer loyalty. A computer science graduate from Miami University, Chris began his career at Ernst & Young, where he helped Bank of America and Netscape launch the first online banking system in the U.S. He later led digital growth at Rare Medium for dotcom software companies before co-founding a SaaS company that that helped the construction industry maximize efficiencies across sales, marketing and operations.
Since 2014, Chris has led SPP in guiding software companies of all sizes with their monetization strategies. Now, he’s back in the founder’s seat with LevelSetter®, SPP’s new AI-powered SaaS platform. LevelSetter is the first continuous B2B monetization engine that helps teams simulate, test, and refine pricing models—eliminating guesswork and enabling scalable, data-driven decisions.
Powered by AI, and perfected by people, LevelSetter turns pricing into a strategic advantage.
Bill Spruill
Co-Founder & President Global Data Consortium
Bill was co-founder and CEO of Global Data Consortium (GDC) before its acquisition by London Stock Exchange Group in May 2022.
He started his career working with SAS Institute before working in a variety of companies focused on international address verification, matching and data quality that had a habit of being acquired successfully including AddressDoctor, Loqate, Identity Systems and Intelligent Search Technology.
Bill is an active angel investor. Past exits include Union Metrics (sold to Trendkite/Cision); Magnus Health (private equity acquisition) and Loqate (acquired by GB Group UK). As part of his volunteer work with the Council for Entrepreneurial Development (CED) Bill has mentored over 80 companies through early, mid-stage growth and exit challenges.
He attended Northrop University in Los Angeles, California and The University of North Carolina at Chapel Hill.