Tony Ulwick

Tony Ulwick
Tony Ulwick

Tony Ulwick is the pioneer of jobs-to-be-done theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of the strategy and innovation consulting firm Strategyn.


As an innovation expert, Tony has helped hundreds of product and marketing teams in leading companies use ODI to create breakthrough products and services.

He is also an author, speaker and entrepreneur.

Talks by Tony Ulwick

Customer Centred InnovationSeptember 2014

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