Tony Ulwick is the pioneer of jobs-to-be-done theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of the strategy and innovation consulting firm Strategyn.
As an innovation expert, Tony has helped hundreds of product and marketing teams in leading companies use ODI to create breakthrough products and services.
He is also an author, speaker and entrepreneur.
Talks by Tony Ulwick
|Customer Centred Innovation||September 2014|
Get your Fall BoS Conference Ticket
27 - 29 September 2021, Online
BoS Conferences are the events professional CEOs and serious founders attend to learn how to build, run, and scale successful software companies.
First batch of speakers and sessions have been announced. Attendance is limited to 300 spots.