Seth’s been in the software business for 33 years: at BoS USA 2017, he shares lessons learned during that time.
Seth Godin writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. He is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages – you might be familiar with Linchpin, Tribes, The Dip and Purple Cow. In addition to writing and speaking, Seth founded both Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world.
He was recently inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor in 2013.
Recently, Godin once again set the book publishing on its ear by launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way.
Talks by Seth Godin
| Lessons Learned In 33 Years In The Software Industry | April 2017 |
| Are you afraid to truly make an impact? | September 2010 |
| Why marketing is too important to be left to the marketing department | September 2008 |
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