Rory Sutherland

Rory Sutherland, Ogilvy
Rory Sutherland

Rory is Vice Chairman at O&M Group UK, an attractively vague job title which has allowed him to co-found Ogilvychange, a behavioral science practice. You should watch this talk if you want to change your perspective on product and problems.

Rory co-heads a team of psychology graduates who look for “butterfly effects” in consumer behaviour – these are the very small contextual changes which can have enormous effects on the decisions people make – for instance tripling the sales rate of a call centre by adding just a few sentences to the script. Put another way, lots of agencies will talk about “bought, owned and earned” media: we also look for “invented media” and “discovered media”: seeking out those unexpected (and inexpensive) nudges that transform the way that people think and act.

Talks by Rory Sutherland

Human Interaction – How Can We Use Tech to Hack the Human Consciousness?April 2016
Praxeology – Lessons from a lost science.September 2011

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