Nathalie Nahai

Nathalie Nahai

With a background in psychology, web design and digital strategy, Nathalie Nahai is a Web Psychologist & author.

Her book: ‘Webs of Influence: The Psychology of Online Persuasion‘ is a best selling guide to the use of psychology and behavioural economics online.

Nathalie coined the term ‘web psychology’ in 2011, defining it as ‘the empirical study of how our online environments influence our attitudes and behaviours’.

Nathalie is the founder of the Institute of Web Psychology, which helps businesses apply scientific rigour to their design and decision-making processes, to achieve better engagement online.

She lectures internationally on the subject of web psychology (audiences include eBay, Harvard Business Review and Google), and has worked with Fortune 500 companies, design agencies and SME’s. Nathalie is also a resident blogger at Marketing Week and Psychology today, and she contributes to national publications and radio on the subject of online behaviour and research.

You can tweet to her @TheWebPsych and check out her website

Talks by Nathalie Nahai

 The Secret Psychology Behind Online PersuasionApril 2014

Related Topics

Get your Fall BoS Conference Ticket

27 - 29 September 2021, Online

BoS Conferences are the events professional CEOs and serious founders attend to learn how to build, run, and scale successful software companies.

First batch of speakers and sessions have been announced. Attendance is limited to 300 spots.

"The only place where I feel, professionally, amongst my peers." β€” Scott Farquhar, founder and CEO of Atlassian

"Software people of the world: If you haven't been to a @bosconference, you should go." β€” Dharmesh Shah, founder and CEO of Hubspot