With a background in psychology, web design and digital strategy, Nathalie Nahai is a Web Psychologist & author.
Her book: ‘Webs of Influence: The Psychology of Online Persuasion‘ is a best selling guide to the use of psychology and behavioural economics online.
Nathalie coined the term ‘web psychology’ in 2011, defining it as ‘the empirical study of how our online environments influence our attitudes and behaviours’.
Nathalie is the founder of the Institute of Web Psychology, which helps businesses apply scientific rigour to their design and decision-making processes, to achieve better engagement online.
She lectures internationally on the subject of web psychology (audiences include eBay, Harvard Business Review and Google), and has worked with Fortune 500 companies, design agencies and SME’s. Nathalie is also a resident blogger at Marketing Week and Psychology today, and she contributes to national publications and radio on the subject of online behaviour and research.
Talks by Nathalie Nahai
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