Geoffrey Moore is an American organizational theorist, management consultant and author, known for his work Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers.
Moore began his professional life as an English professor at Olivet College in Michigan, before moving his family to California, where he took a job as a corporate trainer and executive assistant at a technology company.
Prior to working with the McKenna Group, Moore was a sales and marketing executive at Rand Information Systems, Enhansys, and Mitem. He heads his own consulting firm, Geoffrey Moore Consulting, and is a venture partner with Mohr Davidow Ventures and Wildcat Venture Partners as well as managing director at Geoffrey Moore Consulting.
Talks by Geoffrey Moore
|Crossing the Chasm||September 2009|
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