Bryony is the creator of the Watertight Business Thinking methodology, designed and refined as a strategic planning process and toolkit over two decades, and across 3000+ organisations.
The approach, introduced in her best-selling book – Watertight Marketing, builds on her early career working on clients that included Microsoft, Dell and Oracle, and in client-side marketing director roles for big data specialists ClarityBlue and Experian Marketing Services. Since 2008, Bryony has focused on working with founder-run scale-ups on bridging the gap between business strategy and marketing operations.
Talks by Bryony Thomas
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