April is an executive consultant, speaker, and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy.
Previously April has run marketing and sales teams at a series of successful technology startups and has launched 16 products into market. She is also a board member, investor, and advisor to dozens of high-growth businesses and is the author of the book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it. You can find her at: www.aprildunford.com
Talks by April Dunford
| How to Craft a Product Story that Sells | September 2022 |
| Stop Selling your Product, Start Selling Point of View | September 2020 |
| Positioning Jujitsu | April 2020 |
| Positioning For Growth – How To Make Complex Products Obviously Awesome | September 2019 |
Related Posts
- How Do You Know If You Have A Positioning Problem? April Dunford Launches ‘Obviously Awesome’ in Cambridge | Guest Post
- 5 Obviously Awesome Takeaways from April Dunford’s New Positioning Book
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