Alan has dedicated himself to making predictions on which growth strategies will and won’t work, and creating alignment via a shared language of growth.
His background is in product and growth, working in startups big and small for 15 years. He founded Revealed, a product, growth, and go-to-market strategy firm, in 2015. He works with clients including Twitter, Google, Pipedrive, Asana, American Express, Lego, Arlo, Hubspot, Netgear, Dreem, and Backless Basics.
He’s the author of ‘When Coffee and Kale Compete’ and is currently writing a second book on JTBD, ‘Jobs to be Done. Understanding Needs. Predicting Adoption.
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