You can have the perfect product with the perfect strategy… and still fail because your internal stakeholders don’t understand, don’t buy in and aren’t aligned. Companies fail because their leaders can’t agree on a direction.
Alignment is the key that unlocks product, company, and career success, but it’s not easy. Bruce and Melissa have spent decades learning from their mistakes and the mistakes of others, and they will share their hard-won tips and techniques with you at BoS USA. They’ll share a proven framework for stakeholder management and then coach audience members through some of their toughest stakeholder challenges, live and unscripted on stage at BoS USA 2024.
There is coaching, role playing, and interaction for the whole audience. It is fun and we guarantee you’ll come away with something actionable to manage your stakeholders better to keep your organization aligned and moving in the direction you want it to.
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Bruce McCarthy, Product Culture
Bruce and his team help companies like NewStore, Camunda, hyperexponential, Socure, and Toast achieve their product visions through Advising, Accelerator programs, and the Product Culture Community. Bruce founded Product Culture in 2017. He literally wrote the book on roadmapping: Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty. His next book, Aligned: Stakeholder Management for Product Leaders, was just released. He is President Emeritus of the Boston Product Management Association and a head judge at the annual Harvard Business School New Venture Competition.
Website: www.productculture.org
Nano-letter: www.productculture.org/one-thing
Book: Product Roadmaps Relaunched
Book: Aligned: Stakeholder Management for Product Leaders
Twitter: @d8a_driven
Instagram: Productculture
LinkedIn: www.linkedin.com/in/brucemccarthy/
Melissa Appel, Product Culture
Melissa Appel coaches product management leaders, helping them build and manage effective teams and improve stakeholder relationships. She previously spent 20 years in product management at companies of various sizes and stages. She has worked in industries such as manufacturing, energy conservation, food sustainability, and supply chain. She recently co-wrote a book with Bruce McCarthy called Aligned: Stakeholder Management for Product Leaders.
LinkedIn: www.linkedin.com/in/melappel/
Consulting: www.productculture.com
Book on Amazon: Aligned: Stakeholder Management for Product Leaders
Book website: alignedthebook.com
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