In this talk, Gia reveals how lack of customer insight is sabotaging your marketing and product growth efforts.
Slowed, inconsistent growth? You and your team might be unknowingly operating without the critical customer context you need to grow and scale your product experience. Crappy conversion rates, relying on generic personas, and marketing that falls flat are symptoms of a major problem: customer blind spots.
You’ll learn why relying too much on A/B testing and experimentation without real customer understanding is a massive waste of time. Learn how to realign with your best customers and finally unlock the growth potential your product deserves.
Slides
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Georgiana Laudi
Co-founder, Forget the Funnel
Georgiana’s been building and launching brands online since Y2K was a thing and has been marketing online since 2000. Starting in marketing, she identified the huge opportunity for product-focused growth early in her career when she discovered customer experience mapping. She’d discovered her calling.
Gia believes companies often misunderstand their entire relationship with customers. From the initial customer problem you solve through engagement and expansion – value should not be measured by transactional moments and business metrics, but on customer’s success milestones and product engagement KPIs.
She’s worked with high-growth B2B SaaS companies including Unbounce, Sprout Social, Bitly, Appcues, SparkToro, Invoice Simple and more.
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