Nandini Jammi: Delete that Account!

Nandini has been immersed in the world of brand safety & digital advertising since 2016, when she began running Sleeping Giants, the social media campaign that alerted advertisers that their ads were funding hate speech on Breitbart News. Her efforts led to her being recognized by Business Insider as one of the industry leaders “fixing” digital advertising. DigiDay named her a DigiDay Changemaker. In 2019, Sleeping Giants won a Gold Cannes Lion Award for Best Social Media Campaign and a People’s Voice for Public Service and Activism Webby Award.

In August 2020, HotJar publically dropped the Trump campaign and the GOP account (before it was cool to do so). It was not only an unprecedented move for a tech company, it’s an incredible case study in how to manage a social media crisis in this age of extremes. In this talk from BoS USA Online 2020, Nandini discusses the background to the story and the actions the company’s leadership took to address a challenge that most software company CEOs have never seriously considered: booting users who violate their Acceptable Use Policies.  Nandini explores the role of Acceptable Use Policies & ToS as a tool for choosing your course of action.

also available on the podcast

Slides


Nandini Jammi

Nandini Jammi

Nandini believes all people have a right to a safe, secure and anti-racist society and focuses on making that possible.

She is co-founder of Sleeping Giants and CheckMyAds. At Sleeping Giants, Nandini successfully led the call for advertisers to drop Breitbart News. It has since become the leading voice for corporate accountability in the digital age. In June 2020, she launched Check My Ads, a brand safety firm that helps brands stamp out hate speech and fake news from their digital media buy. Nandini has a background in marketing and journalism and has been responsible for growth and community at companies including Kayako and ProdPad. She was named by Business Insider as one of 23 industry leaders “fixing” digital advertising and a Digiday Changemaker in 2017.

You can keep in touch by following her on Twitter or getting her newsletter which explores how marketers broke society (and how we can fix it).


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