Poppy Gustafsson on Building A Billion Dollar Business – Managing Objectives Against Rapid Growth

Poppy is a co-founder and CEO of Darktrace, a world-leading AI company for cyber defence, named Europe’s ‘Fastest Growing Super Scale-up’ by Tech Tour in 2018. Poppy was awarded an OBE (Officer of the Order of the British Empire) in 2019 in recognition of her services to cyber security.

In this talk from BoS Europe 2019, Poppy discusses how Darktrace has grown to become one of the world’s fastest growing cyber AI company. She shares some of her experiences in helping to shape and scale a successful commercial strategy that has meant the company has grown incredibly quickly; from the outset, the intention was to establish a reputation in a key market before applying its AI know-how to other challenges, such as risk or compliance.

Poppy also discusses how cyber security is an industry in crisis and how Darktrace is working to fill the gap by hiring bright graduates and training them on the job as well as using AI to do the heavy lifting.

Find Poppy’s talk video, slides, sketchnote, transcript, and more from Poppy below.

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Poppy Gustafsson

Poppy is a co-founder and CEO of Darktrace, a world-leading AI company for cyber defence, named Europe’s ‘Fastest Growing Super Scale-up’ by Tech Tour in 2018. Poppy was awarded an OBE (Officer of the Order of the British Empire) in 2019 in recognition of her services to cyber security.

More From Poppy.