Breakout Group: Jobs to be Done Interviews 101

One of thirteen great breakout sessions at BoS Conf USA In-Person

Want to run JTBD interviews (or any customer research?) but don’t know where to start? Sit with Adrienne Barnes, founder of Best Buyer Persona, and get the basics on how to use jobs to be done to learn more about your customers. She’ll cover how to find people to interview, how to book those interviews, and how to host a JTBD interview.

Adrienne Barnes

Founder, Best Buyer Persona

A BoS regular, Adrienne first attended BoS as a scholar and is the Founder of Best Buyer Persona. She helps SaaS companies define their best buyers using the Jobs to be Done framework.

When she’s not identifying companies’ best buyers, she’s using her customer research skills to create unique and effective content marketing strategies. She’s worked with amazing companies such as: Catchpoint, Audiense, Stripe, Demio,, Unbounce, and Smartling. Her previous breakout at BoS Conference online, on how to get customers to want to talk to you, was one of the highest-rated and most practical sessions of the event. We are delighted to have her back.

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