Claire Suellentrop: JTBD → Messaging & Copywriting Live Demo

Following Claire’s talk, this breakout discussion will help you understand how Claire & the FTF team put these ideas into practice. Join Claire for a live walkthrough of the steps her team takes to 1) gather customer insight, 2) figure out which messages to prioritize, and 3) arrange those messages to create a higher-converting page.


Claire Suellentrop

Claire Suellentrop

co-Founder & COO, Forget the Funnel

Claire has spent 10 years helping SaaS companies go from startup to scale-up by turning customer insights to fuel revenue-generating marketing & growth programs. 

She’s worked with bootstrapped founders, VC and PE backed teams and global corporate teams including Wistia, MeetEdgar, Death to the Stock Photo and many other fun SaaS companies. She’s passionate about demonstrating the impact of adopting a customer-led approach to business growth.

Before co-founding Forget the Funnel, Claire was Director of Marketing and #2 employee at Calendly.

Check out other talks by Claire here.


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