Following Claire’s talk, this breakout discussion will help you understand how Claire & the FTF team put these ideas into practice. Join Claire for a live walkthrough of the steps her team takes to 1) gather customer insight, 2) figure out which messages to prioritize, and 3) arrange those messages to create a higher-converting page.
Claire Suellentrop
co-Founder & COO, Forget the Funnel
Claire has spent 10 years helping SaaS companies go from startup to scale-up by turning customer insights to fuel revenue-generating marketing & growth programs.
She’s worked with bootstrapped founders, VC and PE backed teams and global corporate teams including Wistia, MeetEdgar, Death to the Stock Photo and many other fun SaaS companies. She’s passionate about demonstrating the impact of adopting a customer-led approach to business growth.
Before co-founding Forget the Funnel, Claire was Director of Marketing and #2 employee at Calendly.
Check out other talks by Claire here.
💻 Online Workshop
This workshop is the starting point. In two sessions across one week, you’ll see how a company OS gets built in practice, then build a first version for yours. Not a framework to think about later. A concrete start.
💻 Online Workshop
This workshop is for founders who are already in motion, already using the tools, already tinkering, and have hit the ceiling that only a documented OS can break through. Over four weeks, you’ll build one.
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