Online | 8 June ’22
Rush Cut Recordings
Main Sessions
Breakouts
Resources
Bob Moesta BoS Talks:
- Bob Moesta & April Dunford: Strategy & Making Progress
- Demand-side sales 101
- The 5 Skills Of An Innovator
- Bob Moesta & Chris Spiek: Uncovering the jobs-to-be-done
Matt Lerner – JTBD Insights
Schedule – 8 June 2022 |
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Doors open 6.30 ET / 11.30 BST |
Speed Networking, Intros, and Welcome |
7.30 ET / 12.30 BST Bob Moesta: Applications of JTBD Across Your Business |
8.30 ET / 13.30 BST Breakout Discussion Options: Alan Klement: Growth and JTBD Case Study Workato: Customer Experience as an Opportunity for Revenue Growth |
– BREAK – |
10.00 ET / 15.00 BST Tony Ulwick: The JTBD Needs Frameworks |
10.45 ET / 15.45 BST Breakout Discussion Options: Bob Moesta & Paulina Masson: Selling your Company with JTBD Adrienne Barnes: Making JTBD Interviews Work Matt Lerner: JTBD Live Website Teardown |
– BREAK – |
12.00 ET / 17.00 BST Alan Klement: JTBD and Growth |
– BREAK – |
13.00 ET / 18.00 BST Claire Suellentrop: Marketing Case Study |
13.45 ET / 18.45 BST Conclusions and Networking opportunities |
Check out our Supporters
Head over to some of our supporters and take a look at what they do and what they are up to this year
Slack
Speakers
![](https://businessofsoftware.org/wp-content/uploads/sites/11/2021/08/speakerbobm.png)
Bob Moesta
Applications of JTBD Across Business
+ Breakout Discussions
![](https://businessofsoftware.org/wp-content/uploads/sites/11/2022/05/Paulina-Masson-509x360.jpeg)
Paulina Masson
JTBD & Selling Your Company Case Study
![](https://businessofsoftware.org/wp-content/uploads/sites/11/2022/05/Tony-Ulwick-Strategyn-400x360.jpeg)
Tony Ulwick
The JTBD Needs Framework
![](https://businessofsoftware.org/wp-content/uploads/sites/11/2022/04/kDZkRSyx_400x400.jpeg)
Alan Klement
JTBD and Growth
+ Breakout Discussions
![](https://businessofsoftware.org/wp-content/uploads/sites/11/2022/02/Adrienne-Barnes-400x360.jpeg)
Adrienne Barnes
Making JTBD Interviews Work
![](https://businessofsoftware.org/wp-content/uploads/sites/11/2022/04/rand-fishkin-sparktoro-500x360.jpeg)
Rand Fishkin
JTBD SparkToro Case Study
![](https://businessofsoftware.org/wp-content/uploads/sites/11/2020/07/Matt-Lerner-BoS-400x360.jpeg)
Matt Lerner
JTBD Live Website Teardowns
![](https://businessofsoftware.org/wp-content/uploads/sites/11/2021/09/claire-suellentrop.jpeg)
Claire Suellentrop
JTBD SparkToro Case Study
![](https://businessofsoftware.org/wp-content/uploads/sites/11/2022/05/Josh-Bradbury-640x360.png)
Josh Bradbury
Customer Experience as an Opportunity for Revenue Growth
Any questions
Get in touch