Hangout: Master Stakeholder Alignment with Bruce McCarthy and Melissa Appel

You can have the perfect product with the perfect strategy… and still fail because your internal stakeholders don’t understand, don’t buy in, and aren’t aligned. Companies struggle and fail because their leaders can’t agree on a direction.

But there’s a solution.

Watch the full hangout from August 29th, where Bruce McCarthy and Melissa Appel, seasoned experts in product management and leadership, shared their insights on stakeholder management and answered questions from attendees.

Bruce and Melissa at BoS USA 2024: Live Stakeholder Troubleshooting

Join the Product Culture duo for an interactive and candid session featuring coaching, role-playing, and audience interaction. It’s guaranteed to be fun, and you’ll leave with actionable insights and frameworks to better manage your stakeholders and keep your organization aligned and moving forward.

Check out other discussions sparking at BoS USA 2024.

Meet the Experts

Bruce McCarthy, Product Culture

Bruce and his team help companies like NewStore, Camunda, hyperexponential, Socure, and Toast achieve their product visions through Advising, Accelerator programs, and the Product Culture Community. Bruce founded Product Culture in 2017. He literally wrote the book on roadmapping: Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty. His next book, Aligned: Stakeholder Management for Product Leaders, was just released. He is President Emeritus of the Boston Product Management Association and a head judge at the annual Harvard Business School New Venture Competition. 

Melissa Appel, Product Culture

Melissa Appel coaches product management leaders, helping them build and manage effective teams and improve stakeholder relationships. She previously spent 20 years in product management at companies of various sizes and stages. She has worked in industries such as manufacturing, energy conservation, food sustainability, and supply chain. She recently co-wrote a book with Bruce McCarthy called Aligned: Stakeholder Management for Product Leaders.