You understand positioning, but applying it is the hard part?
You’ve read the book. You get the concepts. And yet, when it’s time to position your product, everything suddenly feels fuzzy, political, or stuck in drafts.
April Dunford is joining us for a live AMA on positioning — specifically for founders and leaders who are trying to apply her ideas to real products, real markets, and real constraints.
Bring your positioning challenges. This session is about turning theory into decisions you can actually ship.
An AMA to help you with questions about:
- How to apply positioning concepts to a real product, not a hypothetical one
- Choosing your best competitive alternative (and why this is where most teams get stuck)
- Defining your “who it’s for” without defaulting to generic ICPs
- What to do when internal opinions clash with the positioning framework
- Common positioning mistakes even experienced teams make after reading the book
Subscribe Now and Join April and the BoS Community on February 18:
April Dunford
April is an executive consultant, speaker, and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy.
Previously April has run marketing and sales teams at a series of successful technology startups and has launched 16 products into market. She is also a board member, investor, and advisor to dozens of high-growth businesses and is the author of the book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it. You can find her at: www.aprildunford.com
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