It’s not just you, the world really has gone mad. The elephant in the room is that for the first time ever we have 4 generations in the workplace (Boomers, Gen X, Millenials and Zoomers), all with very different formative experiences, skillsets, ways of working and fears. Lots of scope for misunderstandings and a recipe for disaster!
And yet mixing very different individuals effectively is the basis of resilient and high functioning teams. All you are actually missing is the Map to get there…
Proud Zoomer Chika Emebo is going to fill in the missing gaps for you with some assistance from avid Gen Xer Mark Stephens. So let’s get rid of those cliches, dig into the real differences between the four generations, and focus on practical actions and ideas which you can take home to implement and make the most of this once in a lifetime opportunity.
Chika Emebo
Zoomer, IDR Solutions
Chika is a sales and marketing expert at IDR Solutions, where she uses the Jobs-to-be-Done (JTBD) framework to understand what truly drives customer decisions. By refining ideal customer profiles and creating targeted strategies, she helps businesses build stronger relationships and achieve meaningful engagement.
Chika is also founder of ANGELDUPE, a premium wellness brand. Her approach is rooted in her passion for personal growth and her commitment to creating impactful solutions.
Chika enjoys breaking down complex ideas into actionable strategies, inspiring others to reach their full potential.
Mark Stephens
Founder, IDRSolutions
Mark is the founder of IDRsolutions (which develops software to do lots of cool stuff with PDF files).
In 2009, Mark Stephens did a Lightning Talk at BoS, “Asteroid Impact – Are you a large lizard or small and furry” which looked at the challenges of running a software company.
He is a self-described passionate Mediaeval Historian, St. Andrews graduate and owner of a very dry sense of humour.