Are you hiring leaders to execute a clear strategy or a vision you’re still defining?
In truth, most founders accept as their role expands to include fundraising, sales, marketing, people, operations, even the best aligned teams will shift focus over time.
In this brand new talk, Bruce explores a critical decision CEOs need to make – who maintains strategic alignment? Bruce will demonstrate why this is a critical function and offer a clear framework to understand and define emerging leadership roles before strategic confusion stalls growth. He’ll explain why the right CPO can be your secret weapon in the ongoing quest to keep focused.
Bruce McCarthy
Founder, Product Culture
Bruce founded Product Culture to help communicate the key principles underlying consistently successful product-focused organizations.
He and his team help companies like NewStore, Camunda, hyperexponential, Socure, and Toast achieve their product visions through Advising, Accelerator programs, and the Product Culture Community. Bruce is a serial entrepreneur and team leader. He literally wrote the book on roadmapping: Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty. His next book, Aligned: Stakeholder Management for Product Leaders is expected summer 2024.
His previous talks at BoS Conference have been instrumental in helping our attendees unblock some of the significant challenges that all companies face as they grow. You can watch them here.