Differentiating your products or services is the key to scaling sales and becoming the dominant player in your market. But how do you do it? Storytelling, that’s how.
There are 4 fundamental questions that founders need to answer in order to tell a story that makes your company stand out, attracts an audience, and converts customers.
In this session, Stephen will cover the 4 questions you need to answer before telling a story, the 3 types of stories that you already have and where to deploy them in your business for results immediately.
Stephen Steers
Founder, Steers Consulting Group
Stephen Steers is a storyteller, stand up comedian and author of Superpower Storytelling. He’s advised more than 1000 companies from 35 countries including teams from Google, Nike, HEC Paris Business School and Entrepreneurs Organization.
Starting as an SDR in a software company, Stephen moved into account management and then as a sales consultant helping venture backed SaaS companies building sales processes and training sales people to scale repeatable, predictable sales teams.
He believes stories close the sale, never the conversation.
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