Differentiated value: “Why should a customer choose you instead of the alternatives” It’s where most positioning efforts break down…
In a brand new talk, April goes deep on the most misunderstood and difficult part of positioning: defining and articulating what truly makes an offering different and valuable. With decades of experience, and having rewritten her best-selling book, ‘Obviously Awesome!’, April explains why teams misjudge competitors, confuse features with value, and overcomplicate their messaging.
Attendees will learn practical methods, clear examples, and diagnostic tools to uncover focused, compelling differentiated value that makes positioning and go-to-market execution work.
April Dunford
April is an executive consultant, speaker, and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy.
Previously April has run marketing and sales teams at a series of successful technology startups and has launched 16 products into market. She is also a board member, investor, and advisor to dozens of high-growth businesses and is the author of the book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it. You can find her at: www.aprildunford.com