AI might be taking over the world but us poor humans need time together to process what that means. It’s never been more important for people to spend quality time together. BoS Conference USA, 6-8 October, is timely.
What’s in store?
It’s always about people at Business of Software Conference. We focus on offering you practical frameworks and ideas you can action right now.
The AI Agenda: Beyond the Hype
First, there’s a bunch of talks with AI in the title… AI from two lenses. How do you approach incorporating AI into your products? How can you navigate the opportunities and challenges that AI offer your business?
In his talk, Invisible, Essential, Inevitable, AI Where it Matters, Amir Salihefendic discusses how, as an early adopter of AI in the product, what he’s learnt about what works and what doesn’t.
Georgiana Laudi shares some deep thinking about AIs impact on GTM.
In The Price of AI, Chris Mele and Bill Spruill discuss how to approach pricing in a fast moving world.
Claire Lew identifies the blind spots leaders are missing in the age of AI.
Everyone talking about AI at BoS approaches the issue from the perspective of your people, your product, your operations. There’s no time for pontification at BoS.
Expect incredible sessions from proven operators.
Stories of Growth, Survival, and Strategy
Joel Gascoigne will be sharing the story of Buffer’s turnaround for the first time. Expect warts, revenue numbers, churn rates and all from one of the most thoughtful, open, honest and transparent founders out there. All good BoS values too!
Chris Savage raised $17.9 million of debt in 2017 to buy out his shareholders believing it would allow the company to focus on culture, product, longevity and being profitable for the long term. How’d that work out?
Jason Cohen discusses how to find the next wave of growth for your company. No company, even Facebook/Nvidia/OpenAI can grow inexorably. You need a plan. Jason has a blueprint.
Building Companies That Last
Of course, there’s also plenty of stuff about people.
Bruce McCarthy on evolving clear strategy from emerging vision.
Mr Joe Leech on designing your ideal leadership team.
Pierre Chamberland argues the case for making everyone in your company a shareholder.
Kristie K. Jones offers you the inside scoop on how to overcome founder advantage.
We’re also thinking about age and experience – Chika Emebo & Mark Stephens will show why generational diversity can be your secret superpower.
Lightning Talks are back!
Covering topics including the introvert’s guide to networking, why the vibes are off with vibe coding, hiring your next employee, why land and expand isn’t always the right way to go and a very personal story about an almost disastrous acquisition.
We can’t wait to hear Raj Mahajan, John Knox, Ivan Barajas Vargas, Arthur Koenig and David Robison take the stage.
AI may be dominating the headlines, but BoS USA 2025 is about much more: it’s about people, resilience, and practical ideas you can use to grow better companies.
Whether you’re navigating AI’s impact, rethinking your growth strategy, or learning how to build stronger teams, this is where the conversations you need to have are happening.
👉 Join us October 6–8 at Business of Software Conference USA.