BoS Conference Attendee Testimonials

It not what we say, it’s what our attendees say that’s important.

Check out some some short video summaries of previous conferences here.

BoS Conference Attendee Testimonials

Here are a few thoughts from previous attendees that should give you a sense of what other people think about BoS…

“Hands-down the best conference for Software CEOs”

Gail Goodman, Former CEO , Constant Contact

“My favourite conference”

Dharmesh Shah, Founder, Hubspot

“I’m not sure I could have done this* without the things I learned at BoS and from the BoS community.” *Sold PrecisionLender for $510m

Carl Ryden, Founder/CEO, PrecisionLender

“I’ve attended hundreds of conferences around the world and BoS is hands down the best conference. Prepare to learn, be inspired and make life long connections.”

Betsy Weber, Regional Manager Global Community, Microsoft

“Simply the best software conference that anyone can attend.”

Des Traynor, Co-Founder CSO, Intercom

“There’s so few events of any type that have stayed so consistently, impactful. As an attendee in the early days I can point to specific advice I got that changed the course of the business, which is crazy.”

Chris Savage, CEO & co-founder, Wistia

“It’s my ongoing annual education (not training) on the state of the software industry and startup arena”

Michael Schader, CEO, NowSight

“Terrific Community of entrepreneurs of all sizes that are in similar areas and willing to share.”

Scott Osborne, Founder CEO, Total Synergy

“The best place to learn practical lessons that can be applied to your business right away.”

James Avery, Founder CEO, Kevel

“BoS is the only place where I feel, professionally, amongst my peers”

Scott Farquhar, Founder/CEO, Atlassian

“The best way to network with and learn from other Saas business owners”

Mike Austin, co-Founder CEO, Fresh Relevance

“Your business is a product. Treat it accordingly. BoS shows you how. “

Patrick Quinn, co-founder CEO, Zaimirai, Webapper

“As first time attendees, we immediately felt like we had come home at BoS. These speakers & attendees are our village.”

Elizabeth Harding, Co-Founder, InventoryLab

“Simply the best software conference”

Tobi Lutke, CEO & Founder, Shopify

To hear more from attendees, speakers and previous attendees that show you why BoS is so different, check out some some short video summaries of previous conferences here.

Next up

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BoS OS is how founders harness AI to run their company, not as a chatbot, but as a system. See how it works →

Not sure which workshop is for you? Start with the stage that matches where you’re at.

Start here

New to this? Start here
Try It
Not sure AI can do anything real for your business yet? See it work on your own company, low-risk, over two sessions.
2 sessions · $500 · 12 seats
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Ready to build your foundation?

Foundation
Getting Started: What Does AI Know About You?
You’ve got an idea for how AI could help your business. Leave with it actually understanding your company well enough to help.
2 sessions · $500
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Foundation
How to Show AI How to Help You
You’ve got a system running but it’s not really being used. Sharpen it so it actually helps you make decisions.
2 sessions · $500
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Have your basics running? Get going with confidence

Stage 1
Get Going With Confidence
Turn a real task into something you can actually measure, then practise a safe, low-stakes build before you do it for real.
2 sessions · $500
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Stage 1
Your First Mission
Pick something in your business that actually matters, get pushback from other founders in the room, then make it real.
2 sessions · $500
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Already running your OS? Put it to work

Advanced · Flagship
Build Your AI Company Operating System
Four weeks from now, two things you asked AI to handle are actually running in your business, not sitting in a document.
4 weekly sessions · $2,000
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Advanced · Find better prospects
Build Your ICP and Prospecting System
Stop guessing who your best customers are. Leave with a system that finds them for you, running.
4 sessions · $2,000
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Advanced · Learn from customers
Build Your Customer Signal System
Turn scattered customer conversations into one system that tells you what actually matters, before the workshop ends.
4 sessions · $2,000
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Advanced · Know your competitors
Build Your Competitive Intelligence System
A running system that tells you when a competitor’s move matters, and stays quiet the rest of the time.
4 sessions · $2,000
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Further ahead

April 2027
BoS Europe 2027
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