The Jobs to be Done BoS Conf.

8 June 2022 | Online

When you spend time and money on attending a conference you want to learn new ideas and see how they can be put to work in your business so that you can spend more time on what works and less time on what doesn’t.

Jobs to be Done (JTBD) is a tool to help you understand what your customers are trying to achieve and how you can help them with their goals. It helps you focus on what the customer really wants to achieve by hiring your product. Originally applied to product development, it is increasingly being used to great effect in sales, marketing. You cannot drive growth by only looking at one aspect of your business.

Have a look through some of our previous JTBD talks in this handy playlist.

Our next One-Day Online Business of Software Conf will open your eyes to how you can apply this approach effectively to product development, sales, and marketing.

Bob Moesta, Claire Suellentrop, Nopadon Wongpakdee, Rand Fishkin, Alan Klement, and more, will explain some theory but, more importantly, will show you how the theory hits the road with case studies, interactive sessions, and round table discussions.

Once you understand the difference JTBD can make to your approach and thinking, you will never turn back.