We like to help all our subscribers with a full catalogue of interesting and insightful talks from our previous Business of Software conferences.
With over 200 talks to watch there is something for everyone – the first step is knowing your problem; that’s where #BoSFAQ comes in. Here we answer your questions, with the help of our expert speakers. If this is your first time on the site, you should sign up for our regular, guaranteed content-filled, updates here. When you do, you will receive an email to confirm your subscription. Once confirmed, you can reply to the email with your biggest challenge. We will hand pick some talks that might help you address it.
This week we’ve been asked:
I have spent a number of years helping software companies as they grow launch new products. As businesses start out, they typically have one product that, if successful, is the foundation for their growth. Everything about this company is built around that flagship product- how they sell, service, etc. This growth then allows companies to develop adjacent products. Some of these products have different needs – buyers might be slightly different, the services model might need to change and so on.
Do you have any material on how companies make this shift?
A | Here are a few talks that consider different approaches to growth and building the next breakout product. (Slides, notes and transcripts included).
Tendayi Viki on Innovation in more mature companies.
Rich Mironov literally wrote the book on Product Management – ‘The Art of Product Management’ – and has a wealth of knowledge to offer on the subject of the strategic implications to produce great products.
Bob Dorff is entertaining, highly experienced and has seen a whole lot of successful and unsuccessful businesses.
Bruce McCarthy arms you with his battle-tested approach to prioritizing your most critical initiatives.
Seth Godin is the founder of Yoyodyne and Squidoo, and the author of seminal books such as ‘Purple Cow’, ‘Tribes’, and ‘Linchpin’. He’s been in the business for over 30 years.
Anil Dash discusses the challenges of stepping into a leadership role in what is perhaps one of the best-known software companies the public probably haven’t heard of.
Let us know how you get on and which ones resonate, there are plenty more.
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