#BoSFAQ | Adapting for Growth and Finding Your Next Breakout Product

#BoSFAQ – Your questions, answered by our expert speakers

We like to help all our subscribers with a full catalogue of interesting and insightful talks from our previous Business of Software conferences.

With over 200 talks to watch there is something for everyone – the first step is knowing your problem; that’s where #BoSFAQ comes in. Here we answer your questions, with the help of our expert speakers. If this is your first time on the site, you should sign up for our regular, guaranteed content-filled, updates here. When you do, you will receive an email to confirm your subscription. Once confirmed, you can reply to the email with your biggest challenge. We will hand pick some talks that might help you address it.

This week we’ve been asked:

Q | How do companies adapt for growth and find their next breakout product?

I have spent a number of years helping software companies as they grow launch new products. As businesses start out, they typically have one product that, if successful, is the foundation for their growth. Everything about this company is built around that flagship product- how they sell, service, etc. This growth then allows companies to develop adjacent products. Some of these products have different needs – buyers might be slightly different, the services model might need to change and so on.

Do you have any material on how companies make this shift?

A | Here are a few talks that consider different approaches to growth and building the next breakout product. (Slides, notes and transcripts included).

Clever Ideas Are Not Enough For Innovation

Tendayi Viki on Innovation in more mature companies.

The Four Laws of Software Economics

Rich Mironov literally wrote the book on Product Management – ‘The Art of Product Management’ – and has a wealth of knowledge to offer on the subject of the strategic implications to produce great products.

The Science of Acceleration in Growth Companies

Bob Dorff is entertaining, highly experienced and has seen a whole lot of successful and unsuccessful businesses.

Say No With Confidence: How To Tell The Great Ideas From The Merely Good

Bruce McCarthy arms you with his battle-tested approach to prioritizing your most critical initiatives.

Lessons Learned In 33 Years In The Software Industry

Seth Godin is the founder of Yoyodyne and Squidoo, and the author of seminal books such as ‘Purple Cow’, ‘Tribes’, and ‘Linchpin’. He’s been in the business for over 30 years.

Evolving A Mature Software Company

Anil Dash discusses the challenges of stepping into a leadership role in what is perhaps one of the best-known software companies the public probably haven’t heard of.

Let us know how you get on and which ones resonate, there are plenty more.