David Barrett, Founder/CEO, Expensify
Growth is often measured in terms of market share, customers or revenue, with the onus on marketing and sales to grow the business. Expensify however, has become the fastest-growing ERP software in the world not by growing the sales or marketing teams, but by developing a uniquely user-driven product. In this talk from BoS USA 2017, Expensify Founder/CEO David Barrett shares his insights on building product-led growth, and what it means to create a product so engaging that it can spur and maintain its own growth organically.
Video & Slides below
Video
https://businessofsoftware.wistia.com/medias/m6i1bx473i?embedType=async&videoFoam=true&videoWidth=640
Slides
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