Growth is often measured in terms of market share, customers or revenue, with the onus on marketing and sales to grow the business. Expensify however, has become the fastest-growing ERP software in the world not by growing the sales or marketing teams, but by developing a uniquely user-driven product. In this talk from BoS USA 2017, Expensify Founder/CEO David Barrett shares his insights on building product-led growth, and what it means to create a product so engaging that it can spur and maintain its own growth organically.
Get Weekly Advice From Software Experts
Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. Upcoming talk releases include:
- Jason Fried (CEO/Founder, Basecamp & Hey) on launching Hey
- April Dunford (Author, Obviously Awesome) on why you should stop selling your product
- Dharmesh Shah (CTO/Founder, Hubspot) on facing fears as an entrepreneur
Don't miss out - sign up now: