Recently, Wistia turned down the offer to sell the company and instead took on $17m of debt – seemingly a strange move. Why? Because Wistia are in it for the long run – they want to run their business their way.
We spoke to Chris Savage, Wistia’s CEO & Co-Founder, about the thought process behind the decision, how it affects their future planning, and the pressure of taking on that responsibility as a CEO. We also discussed some of the growing pains Wistia faced as it’s grown over the past few years, and why Chris thinks taking time out of the office is so valuable