They might not have the most devices but they are far and away the most profitable handset manufacturer.
This research from Counterpoint estimates the share of profits from the ten most popular smartphones in 2017.
Profits of Top Ten Devices.
According to Counterpoint, the top ten devices account for over 90% of the profit in the industry. Just two iPhones, the iPhone X and iPhone 8 account for over 50% of the profit in the industry.
Profits of Top Smartphone Manufacturers
If you break this down by Manufacturer, the dominance of Apple is even more impressive/depressing depending on whether you are an observer or competitor.
A truly impressive domination of the market. Can it last forever?
No. Not necessarily. Nothing is forever. Remember Nokia and the famous Forbes front cover in 2007?
One billion customers. Can anyone catch the cellphone king? Turns out no one is too big to fail in tech. No matter how big you are, there is no forever.
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