The Startup Way | Eric Ries | CEO Tales

Eric Ries, Author, the Lean Startup and The Startup Way

Lean Startup is not just for Startups.¬†That’s the message of Eric Ries’ latest book, ‘The Startup Way’. Through his experience working alongside some of the world’s biggest companies (GE, for example), Eric has seen how¬†adapting Lean Startup can have a massive effect on innovation in a corporate setting.

Last November we hosted Eric for an evening of discussion and Q&A in London. He presented his ‘Startup Way’ for how how larger corporations can innovate and move quickly like a startup.

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