In 2011 Mike McDerment spoke at Business of Software Conference about the ‘litany’ of product management errors that defined FreshBooks up to that point.
Turns out he wasn’t joking. To eliminate the level of technical debt they had accrued, something drastic had to be done. In 2014, secret plans started to take shape in the FreshBooks offices – they were going to re-platform. And not just that – they were going to build their own competitor, BillSpring.
Now, thanks to the re-platform, FreshBooks is stronger than ever. We chatted to CEO and Founder Mike McDerment about the process of leading the company, the board, and eventually the customer through the transition.
Video
https://businessofsoftware.wistia.com/medias/629k227fqj?embedType=async&videoFoam=true&videoWidth=640
Our next hangout is with Josh Seiden, author of ‘Sense & Respond’ – 12.00 ET, Tuesday 27th March. Click below to save your spot.
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