Making a difference

Making a Difference

Ziad Wakim is a long time Business of Software Conference attendee who isn’t able to come this year for good reasons (see below), but he sent a lovely email that captured some of the reasons that Business of Software Conference has made a difference to him.

Ziad is the founder and CEO of Kumbu, where he leads a distributed team helping people to  preserve their digital memories. Check it out.

Shared with permission.

Thanks for the nudge – and the lineup this year looks amazing. The dates won’t work for me, and that’s too bad (My wife is defending her tenure on the 18th, and I really want to be with her until she gets through the process). I’ll make plan for next year though.

I thought I’d share with you some of the value I got from past editions – I’m not sure about the dates:

  • In 2011 Alex Osterwalder did a Business Model Canvas talk that was part presentation/part workshop. I’ve re-used that knowledge extensively, for at least half a dozen projects. I feel it’s now part of my toolbelt. [Here]
  • Not sure of the year, but a workshop with Peldi taught me how to value simplicity in the software build/delivery process. I’ve since strived at simplifying this process in the companies I’ve worked with, and now that I’ve launched my own company, implemented a lot of these principles in our operation. [Those workshops really can make a difference!]
  • Kathy Sierra blew my mind, and changed forever how I envisioned training and learning. [Web 2.0 Business Models – 2009, Building the Minimum Badass User – 2012, Building  the minimum Badass user part 2 – 2013, Motivation Matters – 2014]
  • Patrick McKenzie, besides his talks, in an offhand remark in the hallways gave me the key to understanding Japanese Business Culture that I’m sure was instrumental in winning a deal with a large Japanese company. The revenue from that deal allowed me to launch my own company. [Marketing to Minorities, Lightning Talk]
  • The Founder from Atlassian who put “failure” and “being hacked” in context, and helped me overcome some of my paranoia about this. [Leadership in Crisis – 2013]
  • And there are many others, such as Brianna Wu [9 Ways We Can Stop Hurting and Start Helping Women in Tech], Joanna Wiebe [Writing non-sucky copy], and more that I’m sure I’ll think of right after I hit send.

All that to say – I wish you an amazing BoS this year. I’ll make sure to make plans to attend next year

All the best,


Get your Fall BoS Conference Ticket

27 - 29 September 2021, Online

BoS Conferences are the events professional CEOs and serious founders attend to learn how to build, run, and scale successful software companies.

First batch of speakers and sessions have been announced. Attendance is limited to 300 spots.

"The only place where I feel, professionally, amongst my peers." — Scott Farquhar, founder and CEO of Atlassian

"Software people of the world: If you haven't been to a @bosconference, you should go." — Dharmesh Shah, founder and CEO of Hubspot