Now it’s time to get focused on the future.

We’ve designed BoS Workshops to help you focus on applying the things you know and the things you learned back into your business.


Half Day Workshops - Wednesday 18th September 2019

Workshop Text

After 2.5 days of being bombarded by ideas, it’s time to step back and take stock.

Optional, informal, interactive and fun. BoS workshops will help you prioritize and focus in order to maximize the value of your investment in attending Business of Software Conference.

Workshops are highly interactive, draw on the content of the conference and help you make sense of how your learning may be applied in your own organization. You will leave with an actionable ‘to do’ list of things to apply in your own company.

We’ve just released Workshop Only Tickets for BoS USA 2019. If you want some BoS goodness, but can’t make the whole of the conference, you can now save your place for a BoS Workshop on Wednesday 18th September.

Read on to find out more about the Workshops, and to book your ticket.

Claire Lew

The Feedback Loop: How To Create A Culture Of Feedback – Claire Lew

Claire Lew is the CEO of Know Your Team, a software tool that helps thousands of managers across 25 countries to be better leaders. Over years of research across hundreds of companies, Claire has learned how the most effective managers create a culture of feedback within their teams – and she’ll share how she used customer feedback to identify a larger market for her product to serve.

You’ll learn: how to give, receiving, ask for, and act on feedback effectively, and create a culture of feedback in your team.

April Dunford

The Positioning Deep Dive – April Dunford

Positioning forms the foundation of a product’s go-to-market strategy. Your marketing plans, your sales strategy, your customer segmentation, your product roadmap – each of these uses positioning as an input. Yet as important as positioning is, it is deeply misunderstood. In this workshop, April Dunford will teach you the tools you need to master positioning.

You’ll learn: How to break down a market position into component parts and ensure your positioning is based on your strengths.

Patrick Campbell

Monetization & Pricing Workshop – Patrick Campbell

Through his history working on the pricing for companies like Atlassian, Autodesk, New Relic, and thousands more, Patrick has seen inside more SaaS and subscription companies from a financial perspective than anyone else on the planet. Together you’ll work through the pricing framework he’s used and taught to customers that has created, and continues to create, billions of dollars in revenue for these businesses.

You’ll learn: the pricing mistakes you’re probably making, how to implement a value-based pricing process for your business, and how to prime yourself for growth.

Dan Martell

Metrics At Scale – Dan Martell

Are you constantly missing your MRR targets? Unless you have a clear way to strategize, measure and manage your leadership team, you’ll continue to miss the mark. A strong process for defining your core metrics, a clear understanding of accountability and a meeting cadence to continuously synchronize the team’s goals will act like rocket fuel for your growth engine – and Dan Martell is here to help you.

You’ll learn: a framework to help you define your core metrics that will fuel significant ARR growth.

Sunish Gupta

Interactive Accessibility Workshop – Sunish Gupta

Is your software excluding people with disabilities? Sunish’s workshop will help you think about how you can make your software solution accessible to people with disabilities. Infusing accessibility into your business processes and design will widen your addressable market – why would you not want to consider this?

You’ll learn: how accessible UX will benefit your existing clients and their customers.

Register for Business of Software Conference USA 2019


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