Steve Johnson of Pragmatic Marketing (www.pragmaticmarketing.com) won the closely contested Software Idol competition at Business of Software 2007. Johnson’s presentation centered on a market-driven model for managing and marketing technology software.
Congrats to Steve and the other finalists: Geoff Perlman of Real Software; Bob Walsh of 47hats.com; Jeffrey Gordon, author of the Software Licensing Handbook; and Jerry Foster of Plexus Systems.
Is there a link to the presentations? Thanks.
I’m hoping to post the videos up on the BoS facebook group this week some time (http://www.facebook.com/group.php?gid=7006257142)