Steve Johnson of Pragmatic Marketing (www.pragmaticmarketing.com) won the closely contested Software Idol competition at Business of Software 2007. Johnson’s presentation centered on a market-driven model for managing and marketing technology software.
Congrats to Steve and the other finalists: Geoff Perlman of Real Software; Bob Walsh of 47hats.com; Jeffrey Gordon, author of the Software Licensing Handbook; and Jerry Foster of Plexus Systems.