Seth Godin at Business of Software 2008: Why Marketing is too important to be left to the marketing department | Business of Software

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Seth Godin at Business of Software 2008: Why Marketing is too important to be left to the marketing department

Why Marketing is too Important to be Left to the Marketing Department

Enjoy Seth’s brilliant talk above.



This year will be the 7th Business of Software Conference – 15-17th September 2014, Boston.

A three day conference for founders who want to build sustainable, profitable software businesses. BoS has always been a special conference for our delegates and we want to keep it special. Attendance is restricted to just 400 attendees in 2014. Registration open now.

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This post has 10 comments

Ash Young

Just finished watching the video, absolutely cracking with great points made by Seth – just a shame I didn’t get to see the talk first hand!

Jon Kragh

Absolutely priceless.
Thank you for this! This is up there as the #1 presentation speaker-skills-wise and content-wise for the things I am interested in.
Jon Kragh


It’s not playing.


oh that figures, it only works in IE…nice compatibility cross browser.

Neil Davidson

Anybody else having issues with the video? Works fine on Firefox 3.5.2 on my Mac.


Readers may like to check out my Seth Godin Mind Map which captures many of his great marketing ideas from listening to his video talks on YouTube &


Sorry to rain on Mr Grodin’s parade but the popup toaster patent (1,394,450 (US) issued October 18, 1921) is held by Charles Strite [ ]

Niall Litchfield

The invention was not the toaster, but sliced bread – or rather an automated bread slicer. Otto Rohwedder did invent that (somewhat surprisingly the toaster was invented 7 years prior to the sliced bread that generally goes in it).

Rupert Bruce

Works fine in Firefox 3.0.13 on Ubuntu Linux


Thanks for sharing information,why marketing is important to successful of company.
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