Seth Godin at Business of Software 2008: Why marketing is too important to be left to the marketing department


Enjoy Seth’s brilliant talk from Business of Software 2008 on why marketing is really too important to be left to the marketing department…

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10 responses to “Seth Godin at Business of Software 2008: Why marketing is too important to be left to the marketing department”

  1. Ash Young says:

    Just finished watching the video, absolutely cracking with great points made by Seth – just a shame I didn’t get to see the talk first hand!

  2. Jon Kragh says:

    Absolutely priceless.
    Thank you for this! This is up there as the #1 presentation speaker-skills-wise and content-wise for the things I am interested in.
    Jon Kragh

  3. Dave says:

    It’s not playing.

  4. Dave says:

    oh that figures, it only works in IE…nice compatibility cross browser.

  5. Anybody else having issues with the video? Works fine on Firefox 3.5.2 on my Mac.

  6. Paul says:

    Readers may like to check out my Seth Godin Mind Map which captures many of his great marketing ideas from listening to his video talks on YouTube &

  7. msbpodcast says:

    Sorry to rain on Mr Grodin’s parade but the popup toaster patent (1,394,450 (US) issued October 18, 1921) is held by Charles Strite [ ]

  8. The invention was not the toaster, but sliced bread – or rather an automated bread slicer. Otto Rohwedder did invent that (somewhat surprisingly the toaster was invented 7 years prior to the sliced bread that generally goes in it).

  9. Rupert Bruce says:

    Works fine in Firefox 3.0.13 on Ubuntu Linux

  10. jayson says:

    Thanks for sharing information,why marketing is important to successful of company.
    Professional roof cleaning company

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