Seth Godin at Business of Software 2008: Why marketing is too important to be left to the marketing department


Enjoy Seth’s brilliant talk from Business of Software 2008 on why¬†marketing is really too important to be left to the marketing department…

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10 responses to “Seth Godin at Business of Software 2008: Why marketing is too important to be left to the marketing department”

  1. Ash Young says:

    Just finished watching the video, absolutely cracking with great points made by Seth – just a shame I didn’t get to see the talk first hand!

  2. Jon Kragh says:

    Absolutely priceless.
    Thank you for this! This is up there as the #1 presentation speaker-skills-wise and content-wise for the things I am interested in.
    Jon Kragh

  3. Dave says:

    It’s not playing.

  4. Dave says:

    oh that figures, it only works in IE…nice compatibility cross browser.

  5. Anybody else having issues with the video? Works fine on Firefox 3.5.2 on my Mac.

  6. Paul says:

    Readers may like to check out my Seth Godin Mind Map which captures many of his great marketing ideas from listening to his video talks on YouTube &

  7. msbpodcast says:

    Sorry to rain on Mr Grodin’s parade but the popup toaster patent (1,394,450 (US) issued October 18, 1921) is held by Charles Strite [ ]

  8. The invention was not the toaster, but sliced bread – or rather an automated bread slicer. Otto Rohwedder did invent that (somewhat surprisingly the toaster was invented 7 years prior to the sliced bread that generally goes in it).

  9. Rupert Bruce says:

    Works fine in Firefox 3.0.13 on Ubuntu Linux

  10. jayson says:

    Thanks for sharing information,why marketing is important to successful of company.
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