Meet the Team

The people behind Business of Software events

We are a small, but perfectly formed, team:

Mark Littlewood, CEO

Mark LittlewoodMark has spent 30 years in the tech sector collecting great people and ideas and connecting them to customers. Before Business of Software, he was part of the founding team at Library House, an investment research business based in Cambridge serving the global venture capital & banking communities, & The BLN, a business events company. He led the business development activities for the organisation & built a network of angels, early stage, venture & corporate investors.

Previously, he has worked with university spin-outs; run a 40 person consultancy business; & founded a web portal for the CAD community. Mark has worked in the publishing and information sectors & attended Trinity College, Cambridge. He tweets at @marklittlewood.

Paddy Heaton, Sales & Marketing Manager

Paddy HeatonPaddy started working at Business of Software 5 days before BoS USA 2017 and was the only person at the Conference who didn’t know what SaaS meant. He’s brushed up on his vocab now and heads up our Marketing efforts.

Previously Paddy worked as a Worship Leader at a Church in Cambridge where he led a team of 40 volunteers. When not at BoS you’ll find him making music and rediscovering his love of Manchester, where he now lives.




Jo Littlewood, Event Director

Jo LittlewoodPreviously Jo spent 25 years working in theatre as a set designer. Somehow Mark managed to persuade her to swap model-making and press nights for bag-stuffing and VAT returns.

Jo hasn’t regretted it.





Kirk Baillie, Sales and Marketing Associate

Kirk BaillieKirk moved to Cambridge from Paisley in 2012 and has been working in the leisure industry matching people with their perfect fitness and wellbeing memberships – selling ‘hot and sweaty’ is no easy task!

Joining our Sales and Marketing Team, Kirk brings with him a wealth of experience of caring about people’s needs; caring about design; and caring about how people interact with each other and the world around them.




Join the team - Browse current vacancies

Upcoming Events

JTBD Masterclass with Bob Moesta Find Your Metrics That Matter Masterclass

Get Weekly Advice From Software Experts

Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. Upcoming talk releases include:

  • Jason Fried (CEO/Founder, Basecamp & Hey) on launching Hey
  • April Dunford (Author, Obviously Awesome) on why you should stop selling your product
  • Dharmesh Shah (CTO/Founder, Hubspot) on facing fears as an entrepreneur

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