Simon Wardley

Simon Wardley

Simon is a former CEO, advisor of startups (all now acquired by US Giants), a fellow of Open Europe and the inventor of Wardley Mapping.

A geneticist with a love of mathematics and a fascination in economics, Simon has always found himself dealing with complex systems, whether behavioural patterns, environmental risks, developing novel computer systems – or managing companies. He’s a passionate advocate and researcher in the fields of open source, commoditization, innovation, organizational structure and cybernetics.

A Wardley map describes the structure of a business or service and maps the components needed to serve its customers. As a CEO, Simon had difficulty answering the question’ “Does this strategy makes sense?” Having searched for a framework to help answer that question, he couldn’t find one – so he developed and open sourced Wardley maps.

Talks by Simon Wardley

Mapping the future of your businessApril 2021

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