Rory is Vice Chairman at O&M Group UK, an attractively vague job title which has allowed him to co-found Ogilvychange, a behavioral science practice. You should watch this talk if you want to change your perspective on product and problems.
Rory co-heads a team of psychology graduates who look for “butterfly effects” in consumer behaviour – these are the very small contextual changes which can have enormous effects on the decisions people make – for instance tripling the sales rate of a call centre by adding just a few sentences to the script. Put another way, lots of agencies will talk about “bought, owned and earned” media: we also look for “invented media” and “discovered media”: seeking out those unexpected (and inexpensive) nudges that transform the way that people think and act.
Talks by Rory Sutherland
| Human Interaction – How Can We Use Tech to Hack the Human Consciousness? | April 2016 |
| Praxeology – Lessons from a lost science. | September 2011 |
Related Posts
Related Topics
Learn how great companies are run
At BoS we run events and publish content that is highly valued by anyone trying to build, run, and scale a great SaaS or software company.
Sign up for a regular dose of actionable and useful content: