Famously, Dan served as the Director of Analytics during the Obama 2008 presidential campaign. While there, his team relied on the use of A/B and multivariate testing to maximise e-mail sign-ups, volunteers, and donations to raise more than $100 million in additional revenue for the campaign.
But optimization was hard — you needed technical skills and know-how to run even the simplest of tests. After the campaign, Siroker teamed up with Koomen to create a world-class optimization platform that was easy to use in an effort to provide a platform for businesses to be able to conceive and run experiments that helped them make better data-driven decisions.
Since completing YCombinator in the winter of 2010, Optimizely has seen strong and growing demand.
Talks by Dan Siroker
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