Chika Emebo

Chika Emebo is a sales and marketing expert at IDR Solutions, where she uses the Jobs-to-be-Done (JTBD) framework to understand what truly drives customer decisions. By refining ideal customer profiles and creating targeted strategies, she helps businesses build stronger relationships and achieve meaningful engagement.

Chika is also the founder of ANGELDUPE, a premium wellness brand. She applies the JTBD framework to identify her audience’s needs and aspirations, using those insights to craft content and products that encourage healthier, more confident lifestyles. Her approach is rooted in her passion for personal growth and her commitment to creating impactful solutions.

As a speaker, Chika shares her experiences with JTBD, sales, marketing, and entrepreneurship at conferences and events. She enjoys breaking down complex ideas into actionable strategies, inspiring others to reach their full potential.