Ayat Shukairy started her career as an educator & copywriter before co-founding Invesp to help customers convert web traffic into action. In 2016, she launched FigPii, a SaaS product to help companies improve their CRO.
With over a decade of CRO experience, Ayat helps companies create websites that people fall in love with, while increasing their online sales. Along with her partner, Ayat developed the SHIP method to optimization which employs robust qualitative and quantitative activities paired with contemporary psychology and behavioral marketing tactics to create winning websites for clients including eBay, 3M, The Special Olympics, O’Reilly, DISH Network and many more.
She is the co-author of “Conversion Optimization”, a book that combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create killer websites. She provides insights grounded in comprehensive research, the best contemporary psychology and behavioural science which any company can start implementing immediately.
Talks by Ayat Shukairy
| Why “Customer First” Fails & What To Do About It | September 2018 |
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