In this brilliant talk from BoS USA 2008, Seth Godin explains the crucial role of marketing and warns us not to leave it all to the marketing department.
Find out more about BoS
Get details about our next conference, subscribe to our newsletter, and watch more of the great BoS Talks you hear so much about.
Want more of these insightful talks?
At BoS we run events and publish highly-valued content for anyone building, running, or scaling a SaaS or software business.
Sign up for a weekly dose of latest actionable and useful content.
Unsubscribe any time. We will never sell your email address. It is yours.
Seth Godin
Seth’s been in the software business for 33 years: at BoS USA 2017, he shares lessons learned during that time.
Seth Godin writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. He is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages – you might be familiar with Linchpin, Tribes, The Dip and Purple Cow. In addition to writing and speaking, Seth founded both Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world.
He was recently inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor in 2013.
Recently, Godin once again set the book publishing on its ear by launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way.
Online workshops
Operating System
Can’t make it? More dates coming up
Want more of these insightful talks?
At BoS we run events and publish highly-valued content for anyone building, running, or scaling a SaaS or software business.
Sign up for a weekly dose of latest actionable and useful content.
Unsubscribe any time. We will never sell your email address. It is yours.