Seth Godin: Things Too Important to Be Left to the Marketing Department

In this brilliant talk from BoS USA 2008, Seth Godin explains the crucial role of marketing and warns us not to leave it all to the marketing department.

Want more of these insightful talks?

At BoS we run events and publish highly-valued content for anyone building, running, or scaling a SaaS or software business.

Sign up for a weekly dose of latest actionable and useful content.

Unsubscribe any time. We will never sell your email address. It is yours.

Seth Godin
Seth Godin

Seth Godin

Seth’s been in the software business for 33 years: at BoS USA 2017, he shares lessons learned during that time.

Seth Godin writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. He is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages – you might be familiar with Linchpin, Tribes, The Dip and Purple Cow. In addition to writing and speaking, Seth founded both Yoyodyne and Squidoo. His blog (which you can find by typing โ€œsethโ€ into Google) is one of the most popular in the world.

He was recently inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor in 2013.
Recently, Godin once again set the book publishing on its ear by launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way.

More from Seth


Next Events

BoS USA 2025 ๐Ÿ‡บ๐Ÿ‡ธ

๐Ÿ—“๏ธ 6-8 October 2025
๐Ÿ“ Raleigh, NC

โ—๏ธEarly bird tickets available

Learn how great software companies are built at an extraordinary conference run since 2007 to help you build long term, profitable, sustainable businesses.

The Road to Exit: A BoS Mastermind Group ๐ŸŒ

๐Ÿ—“๏ธย April 2025
๐Ÿ“Online

Exit from a position of power and join this mastermind group facilitated by Mr. Joe Leech. Join us for honest, frank conversations with founders on the same path as you and partake in Q&As with exited founders who share the real experience.

Want more of these insightful talks?

At BoS we run events and publish highly-valued content for anyone building, running, or scaling a SaaS or software business.

Sign up for a weekly dose of latest actionable and useful content.

Unsubscribe any time. We will never sell your email address. It is yours.