Eric Sink: Product Management

At 7:30, six of us were faced with a problem: where to eat? By 7:45 we still had no answer. It was a well-defined, tractable problem with clear goals (eat) and fixed parameters (somewhere close). We were six bright, motivated and increasingly hungry people. But that’s the problem with self-directed teams. In theory, they should self-organise, efficiently allocate resources and reach consensus, driving together to a common goal. In practice, they just stand around looking lost.

Leaderful teams are as bad as leaderless ones. If we’d had different, strong opinions about where to eat, with nobody prepared to back down, we’d never have eaten, but we’d be angry about it too. An autocrat would just have bludgeoned everybody into following him to a place only he wanted to go to. Inspirational leaders are even worse – Ernest Shackleton would have inspired us on a doomed, ill-prepared and badly timed death march to Manchester, and then have claimed credit for getting us back alive, but still hungry.

What makes a good team? Or a bad team? What have the best and worst teams you’ve worked on looked like? Post your comments to this post.

I think it’s a complex problem, but not everybody agrees. Watch the video of Eric Sink’s BoS 2008 presentation, where he summarises all you need to know about people management on one slide, and compares product management to bringing up a child.


Eric Sink
Eric Sink

Eric Sink

Eric Sink is the author of Eric Sink on the Business of Software and Version Control by example. He is the founder of SourceGear, a source control system vendor. He also founded the AbiWord project, and lead the team that built the SpyGlass browser, now known as “Internet Explorer”. He’s the first to have coined the term “Micro-ISV”. This is his talk about selling Teamprise to Microsoft in 2010.

More from Eric.


Next Events

BoS Europe 2025 🇬🇧

BoS Europe 2025 Early Bird until Today

🗓️ 31 March – 1 April 2025
📍 Cambridge, UK

Grab early bird tickets until TODAY

Spend time with other smart people in a supportive community of SaaS & software entrepreneurs who want to build great products and companies.

BoS USA 2025 🇺🇸

BoSUSA24 Class Photo

🗓️ To be announced soon
📍 Raleigh, NC

Learn how great software companies are built at an extraordinary conference run since 2007 to help you build long term, profitable, sustainable businesses.

Want more of these insightful talks?

At BoS we run events and publish highly-valued content for anyone building, running, or scaling a SaaS or software business.

Sign up for a weekly dose of latest actionable and useful content.

Unsubscribe any time. We will never sell your email address. It is yours.