As the founder, you’re your company’s first salesperson, and regardless of whether you like it or not, it may seem as if this “sales thing” isn’t as hard as everyone says it is.
This is the founder’s advantage. Founders have credibility, relationships, deep product passion, and your name is on the door – instant trust and credibility.
But at some point, you’ll need to step aside and hand the sales baton to someone else, if you want to scale.
If you want your company to grow beyond the revenue you’ve been able to generate, you have to stop being the best and only salesperson in your company. Founder advantage is the reason your sales are working now and the reason they’ll stall out later.
Kristie will share some practical, founder-tested frameworks, not sales-guru fluff, that will help you unlock how to build a sales structure that will scale.
She will walk us through:
- The question you must ask yourself BEFORE you hire.
- How to hire the right first salesperson for you.
- How your role as founder changes post-hire.
- Different approaches to scaling the sales function in your company beyond the first hire.
This is not a one-size-fits-all BS playbook – Kristie will give you the knowledge, tools, and frameworks to understand how you can build a playbook that works for you.
Kristie Jones
Sales Enchantress
Kristie grew up in a ‘sales’ house. Her dad was the owner of a real estate company, mother a top 10% real estate agent and brother a successful Account Executive. Sales is in her blood.
Her sales career started at Gainsight where she created their first SDR team and then Brighttalk. For the past 20+ years, she has worked with small and mid-size companies, helping them expand their teams and grow their revenue.
Kristie brings over two decades of experience growing B2B SaaS startups and sales teams through hands-on coaching & consulting. Her specialties span sales process development, new business growth, customer retention, hiring top talent, and leadership coaching for founders and sales leaders. She’s the author of Selling Your Way IN, a blueprint empowering sales professionals to own their income and life.
Kristie grew up in Kansas and is a die-hard Jayhawk fan.